People and Planet

Pink City Prints is powered by two incredible teams, spanning continents but united by a shared passion for craft and creativity. In Jaipur, our artisans bring each design to life using heritage techniques, while in London, our all-female-led team drives everything from marketing and wholesale to operations and design.

In the heart of Jaipur, we proudly run our design studio and our in-house stitching unit, where half of our annual production comes to life. Unlike most brands, we oversee every step of the process, ensuring exceptional craftsmanship in every piece. Though it’s more than just a workplace, our stitching unit is a family. We foster a joyful, supportive environment, with breaks in the garden and a focus on wellbeing. Our team enjoys yearly salary increases, health insurance, and double pay for overtime.

Together the two teams blend artistry with innovation - honouring tradition while building a brand that’s bold, beautiful, and full of heart. Two teams, two cities, one vision: to create joyful, timeless fashion that celebrates everyone, everywhere.

By prioritising handmade over machine-made, we provide sustainable livelihoods for artisans while preserving traditional craftsmanship that might otherwise be lost. Every stitch, print, and weave represents India’s rich textile heritage, and we are dedicated to keeping these art forms alive.

We believe slow fashion is the best fashion. Thoughtfully crafted and designed to last, our garments are made with care - for the people who create them and the planet we all share.

Only natural, biodegradable fabrics, including 90% GOTS-certified organic cotton, are used, ensuring that no harmful pesticides damage the land or the health of farming communities. The remaining 10% consists of linen and handloomed cotton. Our linen requires minimal water to grow, and the wastewater from our block-printing unit is cleaned and recycled before returning to local water sources.

Zero waste is our commitment. Every fabric offcut is repurposed - into reusable packaging, accessories, or test fits - so that nothing ends up in landfill. Old samples are donated to local orphanages in India or sold in the UK to support Smart Works charity.

Our commitment to sustainability extends to our packaging - biodegradable plastic wrapping, recycled paper mailers, carbon offsetting our shipments and reusable cotton totes. We are continuously working towards a greener future, with plans to make our Jaipur unit fully solar-powered.

Beyond fashion, empowering women and girls is at the heart of what we do. We are proud to support the Sneh Girls Shikshan Sansthan School, providing a safe and nurturing education for girls from migrant laborer families in urban slums. With access to quality learning, regular health check-ups, and counseling sessions, the school helps protect against child labor and early marriage, creating opportunities for a brighter future.