Our Story

At Pink City Prints, community, preservation, and celebration are at the heart of everything we do. Each piece is a testament to the hands that make it, the heritage it carries, and the vibrant spirit of those who wear it.

Community is what drives us. We work closely with artisans across India, preserving traditional craftsmanship passed down through generations. From our teams in London and Jaipur, to the customers who wear our garments, we are united by a shared commitment to authenticity and collaboration.

Preservation guides our mission. We honour ancient techniques like block printing, handloom, and hand embroidery, ensuring these crafts endure. Our approach is sustainable, focusing on quality, longevity, and reducing waste to protect both people and the planet.

Celebration is woven into every design. Our garments are bold, joyful, and vibrant - designed to make you feel alive, happy, and uniquely yourself. At Pink City Prints, we believe in the power of colour and creativity to elevate your life and inspire confidence.

Through community, craftsmanship, and celebration, we’re building a more sustainable, inclusive, and joyful future for fashion.

What first drew you to block printing and handmade textiles?
“I studied sculpture at Glasgow School of Art, where I became fascinated by the process behind creating something - how every piece comes together like a puzzle. When I first arrived in Jaipur and discovered block printing, I was completely mesmerised. Seeing artisans use hand-carved wooden blocks to print fabric was like stepping into another world.”

How did Pink City Prints begin?
“I never set out to start a fashion brand - it happened organically. While studying art, I traveled to India, researching, exploring, and immersing myself in its beauty. India isn’t just colourful; it’s chaotic in the most inspiring way. The energy, the freedom - it allows me to be more creative, more playful, without limitations.

It was in Jaipur that I discovered block printing. Watching artisans use centuries-old techniques to create vibrant textiles by hand was completely captivating. Instead of studying textiles formally, I learned by doing - splitting my time between teaching in London and working alongside artisans in India. I experimented, made mistakes, and embraced the beauty of small-scale production.

Back in London, I started selling my first collection at markets and pop-ups. A boutique in Primrose Hill picked up my designs, and they sold out in a week. That’s when I knew I was onto something. From there, Pink City Prints grew, expanding into the US.

Years later, I discovered my grandmother had a textile shop. Maybe this path was always meant to be!”

What makes block printing and handcrafted fashion so special to you?
“It’s about keeping a centuries-old craft alive. Each dress is not just a piece of clothing - it’s a celebration of history, skill, and artistry. The younger generation in India is moving towards tech and office jobs, so there’s a real risk of these crafts disappearing. By creating demand, we’re helping sustain these skills for the future.”

Where do you find inspiration for your designs?
“India is an endless source of inspiration - so rich in history, culture, and craftsmanship. I’m in awe of the artisans I’ve met on my travels, each creating something truly unique. I’ve relished learning about their techniques and stories, from remote matriarchal embroidery tribes to Ajrakh families mastering block printing with mud and natural dyes, to lovely Blanche crocheting in her Goan home. Their artistry and dedication continue to inspire me every day.”

What are some of the challenges of working with traditional craftsmanship?
“Quality is everything to me, and working with handmade textiles comes with its own unique challenges. Aligning colours perfectly by hand is a true skill, and there are natural limitations like the weather and how the artisan works the block and the complexity of aligning the intricate patterns. But I think that’s what makes it so special - each piece carries the mark of the artisan who made it, with tiny variations that add to its charm and uniqueness.”