All of our embroidery pieces are sewn by hand. Each dress takes up to three days to complete, requiring intense concentration and attention to detail. Mastering the craft requires years of practice and the highly specialised techniques have been passed down from generation to generation. Each stitch represents centuries of history and artistry, finding its way to our garments.
Embroidery is also known as the "craft of the two hands", coined by Evliya Celebi when he visited India in the 17th Century.
Indian embroidery includes a wide variety of regional embroidery styles varying by different regions and materials used.
Embroidering a complex design can take up to 30 hours.
Vijay Prakesh Batham
Shanky Batham
Kazim Khan
Harun Khan
Vijay Prakesh Batham
Aged seventy, Vijay is one of the most experienced printers in the Pink City Prints team, with over fourty years perfecting the craft. Alongside his job, Vijay has raised six children, ensuring that all were given a good education and a chance to follow their dreams. To his delight, one of his children has chosen to follow his footsteps and become a printer, preserving the family’s traditional craft techniques. Outside of work, Vijay has a keen interest in politics, movies and the news, staying up to date with current affairs at all times.
Shanky Batham
Raised in a family of dedicated block-printers, Shanky was taught the craft as a teenager by his father. Six years later, he now makes a living through block-printing. He loves that the job is always varied, with new designs and colours to experiment with. In his freetime, he enjoys relaxing with his family and is proud that he can preserve a craft passed down through the generations.
Kazim Khan
Aged twenty-one, Kazim’s love of embroidery began during childhood when he watched his grandfather creating beautiful pieces. His father, who was also a keen embroiderer, then taught Kazim the craft, preserving the family’s skills and unique techniques. Kazim keeps busy outside of work by visiting museums, watching sports and travelling.
Harun Khan
Harun is the first printer in his family, choosing the profession due to the varied nature of the job and the chance to see new designs and colours every day. With six years of experience, Harun’s work is extremely neat with amazing attention to detail. Outside of the printing unit, Harun spends time visiting museums, socialising with friends and relaxing with his family.
Letters from the Pink City
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