The Art and the Artisan

Handmade with Love

Our prints are like no other, and that’s no accident. Each piece is a work of art, created by hand using time-honoured techniques perfected over generations. From intricate block printing and screen printing to delicate handlooms and embroidery, our artisans bring every design to life with remarkable skill, patience, and deep-rooted expertise.

We are proud to collaborate with these talented makers, preserving age-old traditions while celebrating the beauty of the handmade. Every brushstroke of dye, every stitch, every carved block tells a story - of artistry, culture, and connection.

More than 95% of our pieces are created in partnership with artisan communities specialising in hand embroidery, block print, screen print, and handloom. Each technique is steeped in history, unique to its region, and showcases the magic of an artisan’s individual skill and expression.

An immense amount of care goes into each piece - this is true slow fashion. The process takes time, adapting to the seasons, the environment, and the artisan’s personal touch. But that’s what makes our garments so special. By working in harmony with nature and tradition, our artisans can continue their craft in a way that does the least harm to the planet - while keeping these incredible skills alive for future generations.

Our Craft Outreach Project allows us to collaborate with small craft groups across India, discovering hidden talent and learning new skills together. By working closely with artisans, we aim to promote sustainable, inclusive production while helping to preserve India’s rich textile heritage. Discover more through "The Craft Diaries" in our Stories section.